MIS 455 | Digital Entrepreneurship and Innovation

This course will help you understand why digital technologies are at the forefront of innovation and give you familiarity with key characteristics of online and digital entrepreneurship. You will also learn how to navigate career choices in light of new emerging digital tools that undermine traditional jobs. This course is part of the BS Degree in Business Administration program preparing you to be a creative problem-solver, effective communicator, critical thinker, and team player. By the end of this class, you will be more knowledgeable in business essentials, and more sensitive to cultural, social, ethical, and global business challenges.

Course modules cover the changing nature of careers as a result of disruption, how to look for and create new products and innovation using the internet and digital technologies, how the internet impacts entrepreneurial competition including network effects and platform technologies, using the internet to find resources and team members to build a business, plus the role of growth and scaling. You will learn through a mix of useful assessment, strategy and theory, designed to help you become a digital entrepreneur utilizing rapidly changing technology. You will work in teams to create a new IT-driven business concept and refine it through user analysis and prototyping. To get to a commercially feasible concept, you will analyze the competitive landscape and the ecosystem in which their concept will reside. You will express their concepts using the Business Model Canvas to identify the value proposition and potential monetization strategies. Throughout the class, you will be introduced to tools in the IS Management and IT design through hands-on problem solving among other techniques.